VRDC Fall 2017 Schedule Scheduler | Red Bull Air Race Case Study: Creating Branded Mixed Reality Content

VRDC Fall 2017 Session Scheduler

View, browse and sort the ever-growing list of VRDC Fall 2017 sessions by pass type, track, and format. With VRDC Fall 2017 Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

In order to best utilize Session Scheduler, please use the login credentials you've set up on this page as your login credentials on our Mobile App. You can download the app on iTunes or Google Play.

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    • Thursday | 10:00am
    • 1, 10:00am - 11:00am
      Location:  Continental 4, Ballroom Level, Tower 3
      Speakers:
      Daniel Citron (Google), Rob Jagnow (Google), Cy Wise (Owlchemy Labs)
      Format: Lecture
      Track: Games & Entertainment
      Pass Type: VRDC Pass
      1, 10:00am - 11:00am
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speaker:
      Nathaniel Guy (NASA Jet Propulsion Laboratory)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 10:00am - 11:00am
      Location:  Continental 3, Ballroom Level, Tower 3
      Speakers:
      Adam Orth (First Contact Entertainment), Dirk Van Welden (I-illusions), Will Smith (FOO), Chris Pruett (Oculus VR)
      Format: Panel
      Track: Games & Entertainment
      Pass Type: VRDC Pass
    • Thursday | 11:30am
    • 1, 11:30am - 12:30pm
      Location:  Continental 3, Ballroom Level, Tower 3
      Speaker:
      Noah Falstein (The Inspiracy)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 11:30am - 12:30pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speakers:
      Devin Reimer (Owlchemy Labs), Alex Schwartz (Owlchemy Labs)
      Format: Lecture
      Track: Games & Entertainment
      Pass Type: VRDC Pass
      1, 11:30am - 12:30pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speakers:
      Adam Glazier (Google), Nadav Ashkenazi (Google), Per Karlsson (Google)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
    • Thursday | 2:00pm
    • 1, 2:00pm - 2:30pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speaker:
      Aruna Inversin (Digital Domain)
      Format: Lecture
      Track: Brand Experience
      Pass Type: VRDC Pass
      1, 2:00pm - 2:30pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speaker:
      Harvey Ball (VRTK)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
    • Thursday | 2:45pm
    • 1, 2:45pm - 3:15pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speakers:
      Dan Rubenfield (VREAL), Brett Holton (VREAL)
      Format: Lecture
      Track: Games & Entertainment
      Pass Type: VRDC Pass
      1, 2:45pm - 3:15pm
      Location:  Continental 3, Ballroom Level, Tower 3
      Speaker:
      Scott Montgomerie (Scope AR)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 2:45pm - 3:15pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speaker:
      Rick Davis (REWIND)
      Format: Lecture
      Track: Brand Experience
      Pass Type: VRDC Pass
    • Thursday | 3:45pm
    • 1, 3:45pm - 4:15pm
      Location:  Continental 3, Ballroom Level, Tower 3
      Speaker:
      Serafina Pechan (Alkaline Games)
      Format: Lecture
      Track: Brand Experience
      Pass Type: VRDC Pass
      1, 3:45pm - 4:15pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speaker:
      Mike Booth (Facebook)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 3:45pm - 4:15pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speaker:
      John Austin (A Stranger Gravity)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
    • Thursday | 4:30pm
    • 1, 4:30pm - 5:00pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speakers:
      Rob Morgan (Playlines), Dustin Freeman (Playlines)
      Format: Lecture
      Track: Brand Experience
      Pass Type: VRDC Pass
      1, 4:30pm - 5:00pm
      Location:  Continental 3, Ballroom Level, Tower 3
      Speaker:
      Mahdi Azmandian (Mixed Reality Lab, USC Institute for Creative Technologies)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 4:30pm - 5:00pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speaker:
      Kim Pallister (Intel)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
    • Thursday | 5:15pm
    • 1, 5:15pm - 5:45pm
      Location:  Golden Gate 7, Lobby Level, Tower 3
      Speaker:
      Jim Toepel (Mindshow)
      Format: Lecture
      Track: Games & Entertainment
      Pass Type: VRDC Pass
      1, 5:15pm - 5:45pm
      Location:  Continental 3, Ballroom Level, Tower 3
      Speaker:
      Arno Hartholt (USC Institute for Creative Technologies)
      Format: Lecture
      Track: Innovation
      Pass Type: VRDC Pass
      1, 5:15pm - 5:45pm
      Location:  Continental 4, Ballroom Level, Tower 3
      Speaker:
      Hannah Gamiel (Cyan, Inc.)
      Format: Lecture
      Track: Games & Entertainment
      Pass Type: VRDC Pass
  • Red Bull Air Race Case Study: Creating Branded Mixed Reality Content

    Location:  Golden Gate 7, Lobby Level, Tower 3
    Format: Lecture
    Track: Brand Experience
    Pass Type: VRDC Pass - Get your pass now!
    Vault Recording: TBD
    Audience Level: All

    The development of the Microsoft HoloLens and MR opens the door to an entirely new world of communication possibilities. Its unique properties can enhance the surrounding world. While HoloLens app development in the enterprise space has been much reported, there are only a few in the world developing experiences in the entertainment space. Rick Davis from REWIND will deep dive into the thought and development process behind 'Flight Deck', a Red Bull Air Race MR experience. He'll discuss how the unique features of the device were leveraged, plus plans which will shape how fans in the future view the fastest motorsport on the planet. Join this lecture to learn about MR and the future of live sport.

    Takeaway

    The audience will learn how to develop for Microsoft HoloLens and understand the unique considerations for mixed reality content creation, including design principals and frame rate. They will also learn what to avoid when developing for HoloLens. The audience will get an appreciation for how MR and the HoloLens can impact the viewing of live sport, and what the future might hold. They'll leave inspired and considering possibilities for the future of entertainment and live sport.

    Intended Audience

    Unity developers and VR developers wanting to branch into MR content creation.