VRDC Fall 2017 Schedule Scheduler | Red Bull Air Race Case Study: Creating Branded Mixed Reality Content

VRDC Fall 2017 Session Scheduler

View, browse and sort the ever-growing list of VRDC Fall 2017 sessions by pass type, track, and format. With VRDC Fall 2017 Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Red Bull Air Race Case Study: Creating Branded Mixed Reality Content

    Location:  Golden Gate 4, Lobby Level, Tower 3
    Format: Lecture
    Track: Brand Experience
    Pass Type: VRDC Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    The development of the Microsoft HoloLens and MR opens the door to an entirely new world of communication possibilities. Its unique properties can enhance the surrounding world. While HoloLens app development in the enterprise space has been much reported, there are only a few in the world developing experiences in the entertainment space. Rick Davis from REWIND will deep dive into the thought and development process behind 'Flight Deck', a Red Bull Air Race MR experience. He'll discuss how the unique features of the device were leveraged, plus plans which will shape how fans in the future view the fastest motorsport on the planet. Join this lecture to learn about MR and the future of live sport.


    The audience will learn how to develop for Microsoft HoloLens and understand the unique considerations for mixed reality content creation, including design principals and frame rate. They will also learn what to avoid when developing for HoloLens. The audience will get an appreciation for how MR and the HoloLens can impact the viewing of live sport, and what the future might hold. They'll leave inspired and considering possibilities for the future of entertainment and live sport.

    Intended Audience

    Unity developers and VR developers wanting to branch into MR content creation.