VRDC Fall 2017 Schedule Scheduler | Creating "Heads-Up" Narratives in AR: Lessons Learned

VRDC Fall 2017 Session Scheduler

View, browse and sort the ever-growing list of VRDC Fall 2017 sessions by pass type, track, and format. With VRDC Fall 2017 Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Creating "Heads-Up" Narratives in AR: Lessons Learned

    Location:  Golden Gate 4, Lobby Level, Tower 3
    Format: Lecture
    Track: Brand Experience
    Pass Type: VRDC Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    As location-based AR enters the mainstream, veteran AR developer Dustin Freeman and interactive narrative designer Rob Morgan will discuss their experiences developing narrative-driven site-specific AR experiences, and demonstrate the enormous opportunities and unexpected pitfalls of location-based AR. Dustin and Rob will outline the design and technical tools they have developed working in location-based AR, demonstrate how narrative and gameplay can re-contextualize the user's environment to create immersion (without requiring expensive graphics), and finally will show the potential for growth in AR experiences that are fully integrated into cities, venues or conferences.


    Attendees will leave with a clear outline of some best practices for the location-based AR narrative field covering device optimization, pipeline planning, design, user engagement, and logistics. Dustin and Rob aim to inspire attendees with the potential of this field for persistent gameplay, brand extension, tourism, venue-specific licensed experiences, and capture of data-driven conference management.

    Intended Audience

    Those already developing for the location-based field, those who see the potential of the medium, and those whom they need to convince.